Realtors are professionals who have been associated with the buying and selling of homes since a very long time. Many homeowners think hiring the services of a real estate agent costs them heavily in the form of hefty commission and they can save their hard earned money through FSBO. Is it true that realtors merely find the buyer for their client and pocket large amount of money? What is it that goes in the mind of a realtor and what is his business policy? Let us find out.
The element of trust and confidence
The profession of a realtor is not about salesmanship alone. Though the primary objective of a real estate agent is to find a buyer and close the deal to get real estate transaction completed, there is an element of trust and confidence that binds the relationship between a homeowner and his listing agent. In a similar fashion, a buyer has this trust upon his agent that he will keep his requirements and financial interests in mind. This trust and confidence are the building blocks of the relationship between a client and his realtor.
It is all about the client and his needs
The profession of a real estate agent starts and ends with the objective of understanding and fulfilling the requirements of the client. Of course the agent is greatly helped in his objective with his knowledge, skills, and the experience. But these are merely the tools that the realtor has to best put into use in helping the client reach his goals. A realtor has to find the way to service the needs of the client using his skills and experience. The most successful real estate agents are those who are able to keep their clients satisfied at all times. It has to be a great buying or selling experience for the client for a realtor to believe he has done his job well.
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The difference between a prospect and a client
There can be no two opinions about the fact that all agents work hard to turn their prospects into clients. After all, it is their livelihood to work through leads and try and convince them to become clients. But the real job of a realtor starts after a prospect has been converted into client. He has to show his marketing and negotiating skills, keeping the best interests of the client in mind.
In the end, it would be correct to say that the experience a client gets from a realtor decides his success.